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Google doesn't use the "keywords" meta tag in web search ranking.Original content is by far the single most important element to search engines.(webdesign.about.com/od/printerfriendly/a/aa041403a.htm)The number of backlinks is one indication of the popularity or importance of that website or page therefore the more backlinks comming from reputable websites the better.(en.wikipedia.org/wiki/Backlink)Page Rank is Google's measure of the importance of a page.Facebook is the largest and most popular social networking website.A well utilized Facebook page can increase your visibility online, improve your real-time search engine optimization, and provide your visitors with a venue to connect and promote your brand.It is best to avoid frames and inline frames whenever possible (searchenginewatch.com/article/2064573/Search-Engines-and-Frames).If frames must be utilized consider Flash and other reach-media technologies should primarily be utilized for decorative purposes.
( expiration far in to the future is considered a good practice as it promotes confidence in your website, decreases chances of losing domain and in certain cases might help with search engine ranking.XML sitemap should help search engines to crawl the site more intelligently.( Favicon is a small icon associated with a website.The title is very important as it shows in the window title bars, bookmarks and search results. ( description attribute should provide a concise explanation of a Web page's content.Also, the description is often displayed on search engine results and can indirectly affect page ranking.